Project Description

Todd Devine Homes

Leader in the design and construction of high quality homes

The Brief

Operating since 2002, Todd Devine Homes is a leader in the design and construction of high quality transportable homes, granny flats (dependent person units), relocatable park homes, tourist accommodation. Their brand is synonymous with families looking for quality construction.

The client required a clean, modern, and user experience focused website which would also be optimised to rank for users looking for options in the portable homes category. This further divided into sub-categories which required us to tactically focus on the semantic core of the website, which would allow search engines like Google to make sense of this site as being relevant to portable home buyers.

Deliverables

The scope for this project was to create an all new online experience for the Todd Devine Homes customers. From selecting the right palette to align with the brand identity, to using images that would evoke the right emotions for new portable home buyers, often for their loved ones, our team really put on their creative hats on this one. Our strategy also revolved around creating an information architecture which would strategically allow the right home, flats, and cabin categories to be placed on the website and optimised with the right keywords.

User Experience (UX)
Web Design
Search Engine Optimisation
Digital Marketing

Results

The result was a modern website that the client envisioned and users found lovely. Our keyword strategy allowed the web copy to be rich with the right phrases that would not only speak to the user’s emotions, but also to search engines.

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