Project Description

Sydney City Volkswagen

Leading Volkswagen dealership in NSW

The Brief

As the largest dealerships in NSW, Sydney City Volkswagen has been a winner of the prestigious VW Dealer Of The Year award for generating the largest volume of passenger and commercial vehicles. The dealership is a gigantic operation that covers pre-sales, sales, demos, and servicing through VW-trained technicians.

However, Sydney City VW is not the only dealership in the metro region and faces stiff competition from nearby dealerships. Our team’s task was to deploy a propriety and extensive analytics solution that would allow sales and other important data to flow tactically between the dealership and Volkswagen Group Australia, enabling rapid formation of strategy.

Other challenges included optimising the website for ranking higher, especially against close local competitors.

Deliverables

Our team worked tirelessly through a multichannel digital strategy with technical services. The first port of call was to configure the analytics solution in compliance with guidelines and technical requirements from Volkswagen Group Australia. This involved extensive use of specialists who understood the solution and then marked up the dealership sites with the required JavaScript codes and tags.

In terms of optimisation, we developed and executed a comprehensive strategy which allowed Sydney City VW to benefit from a range of SEO techniques that clearly placed them ahead of the competition. Our team contributed to adaptive marketing campaigns that boosted lead generation, and driving quality traffic that does more than just take a test drive.

Website Design
Analytics & Tracking
Search Engine Optimisation
Content and Digital Marketing

Results

By having deeper visibility across operations, Sydney City VW was able to enjoy better understanding of customer behavior, both online and offline. This led to greater collaboration with the parent group VW Australia via analytics insight dashboards. By focusing on competitive keywords that aligned greater with the customer’s search intent towards the conversion stage or bottom-funnel, we were able to position the website for organic success.

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